Music and Art

Back to 70s until 90s, we still get to see all those album cover, but in these days we look at the album cover, do you really see a lot of it? No, yet you see a lot of videos. In the previous post, I mentioned about album cover. Album cover design is using photography to take it, and designers contribute a lot on this path. When comes to music videos, which is the second generation, everyone might know that it is directors' job. So the contribution of designers these days are less distance to it or in other way?

The music video is often use as a marketing tool for promoting an album, but with help of the artist, music video can also be extraordinary works of art in their own way (Lynch, 2014). For instance, in 2013, artist Pharell Williams came out with a fresh new approach, that is the world's first 24-hour music video powered by a direction team We Are From L.A. It is the famous music 'Happy'. (Video from YouTube)

Whatever the contribution is, artists are bringing the visual aspect of music to the next level (Lynch, 2014). Not only artists have worked hard to bridge the gap between art and music, but there are always have a bunch of designers supporting it behind the screen because all these visualize thing in the video, is actually creative director and designers that plan everything on the entire videos.

Might as well as the other videos like, Donna Summer's 'Love To Love You Baby'. (Video from YouTube) The music video is delivered in street art style inspired ode to summers. After the video was completed, Verve Music Group had the artist design promotion materials for the project also as the album's packaging (Lynch, 2014). The main reason of searching this is because, not only music and fashion go hand in hand, there are connection between music and art too. Arts can be appear in the music videos as well as the fashion also been recognize in the music video. Eventually, music is the domain of brings up the fashion trends and also arts.

References

DonnaSummerVEVO (2013) 'Love To Love You Baby', YouTube, 18 December, [Online] Available at: https://www.youtube.com/watch?v=UeIL252seZo (Accessed: 23 June 2016)

iamOTHER (2013) '21 24', YouTube, 23 October, [Online] Available at: https://www.youtube.com/watch?v=t_YNHV7uNJ8 (Accessed: 23 June 2016)

Lynch,S. (2014) 'The Best Visual Artist-Directed Music Videos of All Time', complex, 7 Feb, [Online] Available at: http://www.complex.com/style/2014/02/the-best-artist-directed-music-videos/ (Accessed: 23 June 2016)